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Module 1: Elements and Principles of Fashion Design

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Module 3: Activities
The following activities require you to research and explore. Although they will not be evaluated, they will help you grow and develop as a fashion designer.
 Module 3: Activity 1
Estimated Time: 10-15 minutes
For this activity, you can search your closet, the internet, fashion magazines, or you can go to your favourite department store.
Beginning with the element of line, search for different hemlines, necklines, horizontal and vertical lines. Do they emphasise any particular area of the body? What about messages, do they send off a casual, feminine or professional message?
Now, try to look up each silhouette shape that was covered. What are your thoughts on the different shapes, do they send a different message? Follow the same process and find many garments with varying textures and shapes so that you get used to locating the different design elements in fashion.
Module 3: Activity 2 
Estimated Time: 10-15 minutes
Select one of the fashion styles that was mentioned earlier. You can choose from western, arty, bohemian or chic. After selecting your style, you should study the look via the internet or fashion magazines. Try to locate as many examples as possible so that you can get a grasp on the different looks that are used.
Now, you should combine what you learned about the elements and principles. Which of the principles and elements are used to accentuate the style that you chose? For example, you might find a bright, neon green graffiti style shirt that would fall under the arty style fashion. Alternatively, maybe you found heavily stitched embroidery in the jeans of a western style shirt.
Once you have selected your fashion style, go through the elements and principles and try to find out how the designer utilised them. Can you tell what they were trying to portray in their design?
Module 3: Activity 3:
Estimated Time: 10 minutes
The module covered the elements and principles of design. Think back on what you learned and write a paragraph describing these principles. (Allow 10 minutes):
The answers, feedback, and advice section for this activity will be found in the Resource Section.
 Module 3: Activity 4:
Estimated Time: 10 minutes
This module discussed how to conduct market industry research to identify your target market. Write a paragraph briefly describing this process. 
The answers, feedback, and advice section for this activity will be found in the Resource Section.
 Module 3: Activity 5:
Estimated Time: 10 minutes
Work your way through the following paragraphs and insert the most appropriate words to fill in the missing blanks. There is a total of 10 for you to work through. 
Each of the 1__________ on the spectrum, whether warm or cool, will help to create an 2_________. Cool colours, which are your blues, greens, and 3________, will give the illusion of reducing 4_______.
When two colours are located directly 5________ from each other on the colour wheel, they are known as colour 6_________, or complementary colour schemes. These colours work well when you want something to stand out, but you have to be careful when using them in 7_______ doses.
When looking at a colour 8________, there are usually a few colours that are serene and pleasing to the eye. These colour schemes are located next to each other on the wheel, are usually harmonious and found in 9_______. When working with these colours, you should choose one dominate colour, one supportive colour, and a third 10_______ colour.
 The answers, feedback, and advice section for this activity will be found in the Resource Section.
 Module 3: Facts
Facts for Module 3
Fast-fashion retailer Next Plc is the largest fashion company in the United Kingdom, based on its market value of 8.15 billion pounds. Next is mostly active in the retail market in the UK, where is makes most of its 4.0 billion pounds of annual sales.
Source: fashionunited.uk
People in England exude a more refined look by opting for luxury fabrics and hemlines versus cheap fabrics and ragged hemlines. While faded or ripped garments may be a fashion statement in some countries, this trend is looked down upon in England. The distressed denim look is not highly favoured in England. Instead, a more tailored look is preferred.
Source: reference.com