Digital Resources/Production

Lesson Summary

Digital Resources and Production

Digital Tools and Resources

News organizations, must take control and set a news agenda producing and increasing the amount of original journalism.

Structure, timing, and letting the interview breathe are all essential elements for ensuring a general TV, radio or online news package works.

An online story takes full advantage of the medium and allows the reader to become a participant.

Copyright laws, severely restrict the way other peoples' work can be used.

Impartiality is essential for robust news coverage.

Digital Resources and Production

Digital Media Strategy

Knowing your audience, understanding the issues and being aware of what they think, are important factors for fine-tuning what you offer.

If content is not delivered at the right time it’s not being strategically delivered.

Focus groups help journalists deliver accurate, fair, objective and impartial journalism produced with integrity.

You need to communicate the vision, values and pledge, by setting objectives at the corporate, departmental, unit, and personal level.

Digital Resources and Production

Media Management

Broadcast journalists use words, sound and video in constructing their stories.

The script is what makes sense of the sounds. It is the framework for your story.

With news writing, you start with the essence of the story and then add extra information.

The audience, empowered with the tools to choose, create, enrich and share, is the new superuser.

Untitled Slide
An enterprising reporter might arrange to get an advance copy of the speech so he can be more aware of how the speech is delivered. Indeed, the reporter can write much of the story prior to the actual speech.

Reporters must be cautious, however, for the speaker who discards his speech for another, or for speakers who make important impromptu remarks during the course of their speeches.