Journalists must live up to the highest standards of integrity, such as: truth, fairness, sincerity, and avoiding the appearance of a conflict of interest.
Factual accuracy entails checking, and double-checking facts, and fairness
involves working diligently to get myriad sides of a story.
All sources, particularly secondary sources, should be carefully vetted.
An ethical question journalists often confront is how much of a person's private life should be revealed in an article.
Ensure that opinion is clearly distinguished from fact.
Examine the motives of those offering contributors and those offering to contribute.
Make it clear when material has been provided by others. Attribution is essential.
Be temperate in language, especially in headlines.
Ensure that the material used in coverage has a clear editorial purpose.
Reflect the needs, concerns and issues affecting all the people and cultures in the audience.
Avoid the gratuitous use of graphic and violent material.
Features of proactive journalism: Observe, Analyze, Context, Learn and Reflect.
Journalists need to focus and be proactive in the evaluation of the journalistic material being processed and written.
The superdesk is the newsroom’s central command-and-control where all news decisions are made.
The basic story weighting model has three story types: S1-Very Important,
S2-Important, S3-Low Value.
The story weighting system prioritizes effort on the stories that are of most value.
An enterprising reporter might arrange to get an advance copy of the speech so he can be more aware of how the speech is delivered. Indeed, the reporter can write much of the story prior to the actual speech.
Reporters must be cautious, however, for the speaker who discards his speech for another, or for speakers who make important impromptu remarks during the course of their speeches.