Marketing Strategies for Service Management - | pt-BR - 852 - 55353
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  • Nota de Estudos
  • Rever Tópicos
    Carl J.
    US
    Carl J.

    topic is broad but manageable instructor is well informed

    Carl J.
    US
    Carl J.

    elements of a good brand 1.texture,packaging,familiarity,convience,durability

    Carl J.
    US
    Carl J.

    strong brand increase customer desired of the invisible purchase visualize intangible products strong brand are the company focus

    Carl J.
    US
    Carl J.

    elements of good brand:1.packaging 2.eye appeal 3. necessity, 4.value to customer 5.cost

    Olusegun Dare O.
    NG
    Olusegun Dare O.

    Elements of a good brand, 1. Affordability within the Market segment 2.Consistency 3.Ehance customer Advocacy 4. Attractive 5.Must Communicate "Strong Brands Increase customer's Confidence/Trust of the invisible purchase. "Strong brands enable customers to better access/visualize and understand intangible products"

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