Physical Education - Promoting involvment in physical activity: violence
Media reports of violence and fighting related to a sport may have a
negative effect on initial participation, as parents don't want their
children to be involved in a violent sport, for example boxing. This may
also be the case in sports where the various brawls that take place are
depicted on television. Sporting 17:09 11/2/2001 organisations take a great
deal of care with the image that their sport or spokespeople portray. They
are concerned, when they receive bad publicity, that this may effect the
public's perception of their sport.
The print media possibly assists sports with continued participation. If a
person can look in the paper and see the result of his/her team or a
personal result, then the person is receiving recognition - often an
important motivational factor to continue playing. Constant game coverage
and media personalities (role models) in football may motivate people to
keep playing in the hope of achieving a similar standard. A lack of media
coverage may result in a lack of role models. This may also have an effect
on continued participation, as people involved in a sport may need constant
motivation to keep going - this could possibly be provided by role models.
Media lifts the profile of sport, which encourages both initial and
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