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Health and Human Development - The role of the media
The role of the media
Prior to the introduction of television, the advertising of food took
place through newspapers, radio, magazines and billboards. This impact was
not as powerful as that now experienced through the use of television.
Advertising aimed at specific audiences is very strong and effective. For
example, family restaurants, confectionery and novel foods are aimed at
children. The marketing messages created through the use of cartoon
characters, jingles and fast movement strongly impact on the consumers at
the time of purchase.
(a) If children's diets are influenced by television, what are the likely
health problems they may experience now and in the future?
(b) The article suggests milk products were not well advertised. List the
foods you would see as important to advertise for children and justify each
of these.
Click here to read the Ads push junk food on young article.
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The Age 27 December 1997 Almost 50 per cent of advertisements shown during children’s television programs urge youngsters to eat junk food, and there is even some promotion of alcohol during peak viewing times, a study has revealed.
ok what are we saying lets thing it over
Explain more how media play roles in food
Television ,is particularly, responsible for the majority of the unhealthy eating habits today. Eating habits have changed drastically and rapidly over the years. Television, according to Samour and king (2011) is the primary media influence on children of all ages.
answering the question A. above, if children's diet is influenced by T.V advertisements, since most of children's food preferences are formed during child-hood, children are at a risk for forming long-life preferences for foods laden in calories, fats, and added sugars and thus are also at higher risk to increased obesity, due to T.V marketing practices.
It will be better ideal for the T.Vs to advertise low-energy dense foods such as fruits, low-fat dairy, whole grains, and vegetables such as spinach-using Popeye, carrots-using bugs bunny along with fruits -using a twist to the story of ( Hassel and Gretel), this will help children to have a complete change and improve in the habits of eating healthy ,thus living healthy.
the media has through advertising promotes unhealthy foods rich in sugars, fat, salt as the ideal food choices. According to fettling, members of the public are regularly bombarded by messages about food in all forms of media; television, the internet, radio, newspapers, and magazines. many of these messages revolve around food manufacturers marketing their products in the hope that the public will buy them.
the point of eating healthy---avoid any food that has a tv commercial
There is too much ads concerning fast food