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Module 1: Gestão de operações

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Gerenciamento de Operações: Introdução

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Business Management - Operations management: introduction

Operations management: introduction

What strategies can I employ to obtain a competitive edge? Image.

Every organisation attempts to be successful in the market place by
obtaining an acceptable market share through competitive strategies. In
order to obtain and then to hold a competitive edge or advantage over
competitors, organisations must produce goods or services that are
competitive in their respective markets.

The competitive advantage adopted by the management of an organisation
will be determined by the organisation's overall strategic plan and by
its strategic objectives. First, the marketing and sales department must
draw up their specific strategies, then the operations management
strategy can be drawn up to support both the organisation's overall
strategic direction and that of the marketing/sales strategy.

The success of an organisation is dependent then on the organisation
adopting efficient and effective operations with respect to the
manufacturing of their products or the provision of their services. The
planning and control of the operations management function of
organisations is, therefore, crucial to the success of any organisation.
Operations Management is seen, in fact, as one of the core activities
of any organisation.

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