Business Management - Globalisation
Going global. IMAGE.
Many organisations are finding that they need to move their competitive
boundaries beyond local and national markets and into the international and
global marketplace in order to survive in the competitive marketplace and
to become internationally competitive. 'Going global' may provide an
opportunity for an organisation to take advantage of economies of scale and
to improve its competitive edge or advantage over other organisations.
Management will need to examine carefully the impact of 'going global' as
there are significant differences between the cultures of the countries in
which the organisation wants to operate and the Australian culture and also
that of the organisation itself.
Organisations, in their attempts to 'go global', have a wide range of
options and strategies that they can adopt to achieve that objective. These
* an export program involving local production
* licensing organisations in other countries to manufacture its product
or to provide its service
* establishing franchises in other countries
* establishing subsidiary enterprises in other countries
* importing goods or resources from other countries for local manufacture
* altering current practices and procedures to achieve internationally
competitive standards against imported products or services
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