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Module 1: Objectivos e estruturas de gestão

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Cultura corporativa continuou

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Business Management - Corporate culture continued

Corporate culture continued

The corporate culture is something that evolves from the initial
establishment of the organisation and the formulation of the mission and
vision statement. In some instances, stakeholders view the organisation
differently from how the organisation perceives itself. There may be, as a
result, a difference between what is supposedly the 'official' culture and
what the 'actual' culture is within the organisation. Changes to the
environment within which the organisation operates may have an impact on
the culture of the organisation. The organisation must be flexible and be
able to adapt to these changes for the benefit of all stakeholders of the
organisation. The corporate culture of an organisation is, however,
difficult to alter and a significant change process would have to be
implemented to achieve this. Management has a direct role to play in the
development or change in the corporate culture. Management will act as a
role model for their employees and their behaviour should mirror what the
organisation is attempting to achieve through its goals and objectives.
Management must provide the necessary infrastructure to train and to
educate the employees with respect to this corporate culture and to ensure
that they are properly motivated.

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