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Module 1: Objectivos e estruturas de gestão

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Cultura corporativa

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XSIQ
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Business Management - Corporate culture

Corporate culture

Corporate culture may be formal or informal depending on the
expectations of the organisation

The corporate culture of an organisation may be defined as 'the system of
shared values' that exists within the corporate structure of an
organisation. The existence of a corporate culture implies that there is a
common set of values and norms that form the basis for all work practices
and procedures that are carried out within the organisation. It also
implies that there are clearly established ideals and beliefs that all
employees, managers and owners of the organisation believe are the keys to
the successful operation of the organisation.

These values represent:

* how employees believe they will be treated by management

* how managers treat each other

* how customers will be treated and how customers expect to be treated

* how the organisation interacts with other organisations and government
agencies

* how the organisation views the wider environment and the level of
corporate ethics and social responsibility that is evident in the actions
of the organisation

The existence of a corporate culture for an organisation enables the many
and varied sections or departments of an organisation to feel a sense of
belonging to each other rather than acting as independent units.

Corporate culture is an intangible term, i.e. it can not be touched or
seen visibly. However, there are many signs or symbols that tell us about
the corporate culture of an organisation.

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