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Module 1: Objectivos e estruturas de gestão

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Business Management - Management uses of objectives

Management uses of objectives

Management uses these objectives to clearly define, for its employees and
other management levels, the tasks that have to be performed and the
targets that have to be achieved. These objectives will then be used to
measure or to assess the performance of the organisation as a whole, a team
of employees or managers, or individual employees or managers. As a result
of this evaluation, the organisation may revise its objectives for the next
time period and then draw up a revised strategy for the organisation to
follow.

There are a number of advantages or benefits to an organisation of
establishing objectives. These include:

* performance expectations of both managers and employees are clearly
stated and defined

* communication and liaison between managers and employees is made easier
by establishing a common set of objectives

* planning at all levels - strategic, tactical and operational - is made
easier and an evaluation of the planning process may be undertaken

* the objectives may be communicated to all stakeholders of the
organisations (stakeholders being any individual, group of individuals or
organisations which have a 'vested' interest in the successful operation of
the organisation, i.e. they stand to lose something if the organisation
does not succeed) and thus become part of the culture of the organisation

* a measuring yardstick or standard will be established and the
organisation can set itself up as the benchmark for other organisations

* a system of accountability and responsibility is established within
the organisation

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