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Module 1: Gestão da mudança

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Responsabilidade social

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XSIQ
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Business Management - Social responsibility

Social responsibility

Many organisations are now recognising that they need to do more than what
is required of them by law with respect to how their operations impact on
the wider community. Not only must they look closely at the impact of their
operations on the community as a whole but they must also take an active
interest in other areas of community and social concern. This may
necessitate the organisation establishing a specific department responsible
for the public relations aspects of its operations. Today, these concerns
of an organisation have taken on an added dimension with the globalisation
of business and the increasing internationalism of governments; their
corporate citizenship must also take onboard this international dimension.

The policies and procedures implemented by the management of organisations
must consider the impact of the following aspects of its operations on the
community:

* corporate objectives can no longer afford to be profit-oriented alone;
the 'bottom-line' must be tempered with the impact that this has on how
they are viewed by people within the community and the extent to which they
return part of the profit back into the community

* the products and services provided must not be seen as harmful to
people in the community nor must their sale be seen to be exploiting
certain sectors of the community or discriminating against other sectors of
the community

* employment of staff brings with it a responsibility for the security of
their employment and not to carry out indiscriminate sackings, dismissals
or closure of the organisation which will have an adverse impact on a
community which may rely totally on the organisation for its continued
existence

* resource use must also be considered; the undeniable fact of
unrenewable natural resources must be taken into account with respect to
the rights of future generations

* the use of technology and its resultant displacement of some forms of
human labour together with environmental emissions also need to be
considered

The organisation must look beyond it own boundaries and consider what it
can contribute to the welfare of the wider community. Education and
training of its employees in developing a wider social conscience may need
to be a starting point. Management will then need to look at other projects
with a 'social conscience' platform. They may need to support or fund these
projects to show to the wider community that they are concerned about the
community generally and that they are good corporate citizens, e.g.
anti-cancer campaigns, water conservation plans, recycling schemes,
campaigns concerning drug use in the community, greenhouse effect programs.


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