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Module 1: Influence of Design in Industry

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Understanding Varied User Needs

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So, Rashmi, in the case of Gillette we had a company that ask designers to come up witha product, that would expand their market.But I think you also have an example of an individual coming to a designer with a needwhich led to a new product.Yes, it is an interesting story from the world of ergonomic design.Sam Farber a manufacturer of cookware watched his wife Betsy struggle with arthritic painspecially when she was working in the kitchen.So, he got in touch with a design firm called smart design and he asked them develop a rangeof kitchen tools which would be easier for her to use.. This led to a new line of kitchen implementsthe OXO good grips range; kitchen products whose winning feature was their ergonomichandles.I know, I have a peeler at home its really good.Is not it?So, Betsy’s special needs led to the creation of a new product range which became a newline of business for the manufacturer.You know for quality results like this to emerge from a design exercise, the manufacturerand the designer must form an effective partnership and then they work like allies and good workemerges.For more about this, do go to the next tab.