After completing this module, you will be able to:

Recall the four major drivers of the growth of Customer Relationship Management
State the challenges of Customer Relationship Management
Explain the reasons companies should adopt Customer Relationship Management
List the elements of Customer Relationship Management
Identify the marketing and service benefits of Customer Relationship Management
Paraphrase how a company can increase its profitability via consumer-centric strategies
Recognise the primary objectives and priciples of co-creation
Discuss the type of customer co-creation
Summarise the applications and benefits of co-creation