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    By the end of this module, you will be able to:

    Discuss the financial viability of Public Transportation
    Identify the different types of financing schemes
    Explain the process of determining the fares and subsidy of Public Transportation
    Recognize the need for marketing Transit Services
    Identify the different marketing strategies for enhancing Transit ridership and revenues
    Outline the basics of Urban Rail Transportation
    Describe the criteria for planning different types of Rail Transportation
    Discuss the role of Intermediate Public Transportation
    Recognize the need for the development of transit performance measures