Gerenciamento de Merchandise de Varejo, Distribuição e Marketing

In this module, learn about retail merchandising and what it entails. Then, learn how retailers can determine the price of an item. Next, learn about visual merchandising, how it can affect sales, and the principles of design. Lastly, learn about the flow of goods and services from production to sale.

In this module, learn about the meaning of retail marketing and what it entails. Learn about the retail marketing mix, or the 4 P’s. Furthermore, learn about communication in retail. Lastly, learn about merchandise planning and how retailers can calculate how much stock to buy.