Given a set of proposals for which the feasibility has been assessed, management must now decide which proposals to pursue. What decision makers are looking for is the best option available. Decisions are too often made on the basis of personal inclination and interest, for ‘political’ reasons – enhancing the power or prestige of an individual or a group within the organisational hierarchy – or for better reasons but in the absence of full information about the possible risks and outcomes of the decision. We now describe some factors to be considered and some methods that aid decision making.

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