Tourism Studies Learning Path
The tourism industry is one of the biggest and most important in the world. This industry creates jobs and careers in numerous sectors as it supports nearly 300 million jobs globally. The Alison Learning Path Tourism Studies will present you with an insight into the world of travel and the development of the tourism industry. You will develop an understanding of how holiday resorts can attract tourists, how to identify the target audience for tourist campaigns, and how advancements in transportation and accommodation in the recent past have helped to create the contemporary tourist industry. This Alison Learning Path will benefit those wishing to advance or start their career in the tourism industry. You will learn valuable information through a range of courses covering topics such as the marketing and promotion side of tourism as well as travel patterns. You will be able to explain the importance of effective sales techniques in the tourism industry and describe the essential elements needed to establish and develop an area as a tourist destination.
Courses in this Learning Path
Introduction to the Development of the Tourism Industry
The tourist industry is one of the most important in the world, worth up to one trillion dollars annually. This course explains how travel and tourist activities from past times led to the creation of the modern tourist industry. The course describes how tourism developed up to the present day and how advancements in transportation and accommodation in the recent past have helped to create the contemporary tourist industry. The course also describes the practical considerations of tourism and how tourism can be marketed effectively. This course will be of great interest to owners of a tourism focused business and people working in the tourist industry, and who would like to learn how the modern day tourist industry developed. It is also suitable for anyone who wishes to learn more about the history of travel.2-3 Hours50 Points
Tourism Industry - Sectors and Career Development
Tourism has become one of the biggest industries globally generating up to 10% of world GDP. It is a vital industry for the economy of many communities and countries as it supports nearly 300 million jobs globally. There are many sectors in the tourist industry, each of which provides numerous employment and career opportunities. This course provides an overview of the various sectors and describes the type of employment and career opportunities that are available. The course also describes how tourism has been defined by tourist authorities and diplomatic organisations, and how these definitions have evolved over time. The final section describes the four essential elements needed to establish and develop an area as a tourist destination. This course will be of great interest to people who wish to gain employment or a career in the tourist industry as well as people already working in tourism. It will also be of interest to owners of tourism focused businesses.1-2 Hour50 Points
Tourism - Introduction to Travel Patterns and Destinations
Understanding the travel patterns of tourists and why they choose which destinations they go to is of vital importance if tourism-focused organisations and businesses are to maximise the financial benefits of the international travel industry in a particular country or region. In this tourism course the learner will study the travel patterns of tourists and the most common reasons for why people travel. The course also explains the six main types of pleasure trips and the ways in which holiday resorts can attract tourists. The priorities of business travellers are also explained as well as the ways in which companies can instil loyalty in business customers. The second section of the course describes the various types of holiday destinations and the key factors needed for these destinations to be successful. This course will be of great interest to owners of tourism-focused organisations and businesses who would like to learn more about the travel patterns and destinations of the international tourist. It will also be of interest to people who wish to begin working and develop a career in the tourist industry.1-2 Hour50 Points
Tourism - Marketing and Promotion
In order to attract tourists, any organisation or business in the tourist industry must create successful marketing and promotion campaigns. The tourist industry is one of the most important in the world, worth up to one trillion dollars annually, so successful marketing and promotion campaigns have the potential to generate huge revenue.
This course will explain how tourist destinations and tourism businesses can successfully market themselves. The first section of the course explains the main challenges of promoting tourism and how they may be overcome. The following section explains how to identify the target audience of tourism campaigns as well as which methods of advertising are best suited for tourism. The following section explains the customer buying process and how it can be used to determine the objectives for a tourism promotional campaign. The final section explains how an effective marketing campaign can instil brand loyalty in customers and encourage repeat purchases.
This course will be of great interest to marketers that wish to learn how to create campaigns for the tourism industry. It will also be of great interest to tourism board employees and owners of tourism businesses that wish to attract more tourists to a location.1-2 Hour50 Points
Tourism - Introduction to Retail Travel Sales
As with all industries, the tourism industry is centered upon sales. Up to ten years ago most holiday packages were sold through high street travel agencies but since then online booking has greatly increased its share of revenue.
This course explains how the travel industry packages and sells tourism products to consumers. The industry is very effective at packaging its services and selling them as products through retail and online channels.
The first section explains the role of tourism wholesalers in the travel industry and the methods they use to create an appealing product. The following section describes how travel agencies create an effective retail space for tourism products. The final section describes how online travel retail developed, how it benefits the customer and what its effect on the travel industry as a whole has been.
This course will be of great interest to tourism professionals working in tourism retail. It will also be of interest to owners of tourism businesses as well as anyone interested in a career in the area of retail travel sales.1-2 Hour50 Points