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Google and Business Learning Path

Many companies and business have expanded their businesses to the online platform. This allows them to grow their business as they will have access to a broader range of people on a local, national, and global stage. The Alison Learning Path in Google and Business will teach you how to combine these areas successfully. Google offers a range of applications to help you set up your business online, you will learn how to use google analytics as it is one of the premier tools for analysing web traffic data, you will be able to explain how to implement a highly effective online marketing strategy, and you will be able to list four features of Google’s enterprise products that are aimed at reducing costs and improving employee efficiency and productivity. The Google and Business Learning Path will benefit any company or organisation that wants their existing Website to be more effective at attracting potential customers, all business professionals who want a greater understanding and knowledge of what Google applications have to offer business, and to all learners who would like to learn more about the power and versatility of various Google applications. This learning path offers a sequence of courses to enable you to get the most out of your business or company and boost your knowledge on taking your business online.



Courses in this Learning Path

  1. Building an Online Business

    Building an effective online presence is critical for growing your business as it gives your company access to thousands or millions of local, national or international customers who are searching, interacting, sharing and shopping online. In this course you will learn why you must get your business up and running on the Web using e-commerce sites, review sites and social networks. You will also learn that having a Website which is easy to navigate, is informative, and has a good domain name, the right design template and memorable Web copy will help your business stand out from the competition. The course discusses why it is important to have a presence on the mobile Web and how to attract your target audience using tools like Google AdWords. This course will be of great interest to all business owners who are thinking of setting up a Website for their business but are uncertain of how to go about doing it. It will also be beneficial to any company or organisation that wants their existing Website to be more effective at attracting potential customers.

    1-2 Hour
    50 Points
  2. Fundamentals of Marketing Your Business Online

    In the current difficult economic times businesses need to take advantage of every opportunity to maximise their marketing presence to as many potential customers as is possible. The most efficient way of doing this is to implement a highly effective online marketing strategy. However, many businesses, especially small businesses, struggle to implement any kind of online marketing as they do not have the expertise.

    This course will help all business owners increase their knowledge and understanding of what online marketing involves and how to go about implementing a successful online marketing strategy. The course will show you how to build an online marketing plan, promote your business online, and improve your Website landing page for greater customer conversion rates. The course then shows you in detail how to use Google marketing tools such as Google Analytics and Google AdWords to implement your online marketing strategy. You will learn how to set up a Google AdWords account, how to write ads that attract customers, how to choose the right keywords, and budget for your online advertising.

    This course will be of great interest to all business owners who lack the knowledge and expertise to implement an online marketing strategy but who recognise the importance of having an effective online marketing plan for the continued success of their business.

    1-2 Hour
    50 Points
  3. Developing Business Ideas The Google Way

    Marissa Mayer has led product management efforts at Google as Google's Vice President of Search Products & User Experience products. Her responsibilities cover such products as Google Search, Gmail, Google Chrome and Google Labs. She believes that ideas for new products can come from every employee and department within an organisation, and also from end users of the product or service.

    In this course, Marissa explains how Google's open culture and flat management of the organisation encourages creativity and brilliant ideas. She explains how Google sets asides 20 per cent of each employee's time for creative projects and how this has proved to be a massive success. You will learn that Google do not make their product decisions on company politics but on data and facts. She explains how their focus on users and the software tools that keep users returning to Google has been at the centre of their success.

    This course will be of great interest to business and IT professionals who want to learn more about Google's success and business practices that created this success.

    1-2 Hour
    50 Points
  4. Google Applications for Business

    Google enterprise products make businesses and their users more productive by combining the ease of use of Google's consumer products with the features, security and support that a company or organization requires.

    This course will outline four features of Google’s enterprise products that are aimed at reducing costs and improving employee efficiency and productivity; Google Analytics, Google AdSense, Google Apps and Google Docs.

    Google Analytics gives you access to an abundance of data. You can see where your visitors are coming from, what content is popular and are your goals being converted.

    Google AdSense is a program run by Google that allows publishers of websites to serve automatic text, image, video, and rich media adverts that are targeted to site content and audience.

    Google Apps offers powerful messaging and collaboration apps that meet business-critical needs, they are completely integrated online, which means you can access them from many different computers in many different areas.

    Google Docs is a free, Web-based office suite and data storage service offered by Google. It is a collection of applications that make it easier to produce the kinds of files commonly used in corporate environments: documents, spreadsheets and presentations.

    This course will be of great interest to all business professionals who want a greater understanding and knowledge of what Google applications have to offer business, and to all learners who would like to learn more about the power and versatility of various Google applications.

    3-4 Hours
    50 Points
  5. Google Analytics

    Data is knowledge, and knowledge is power. When it comes to finding excellent data that can improve website performance, Google Analytics is one of the best tools available. If you can use it, you can see where your visitors are coming from, what content is popular, and how well your website is performing. These are in-demand skills. But most people only the know the basics of Google Analytics. So, if you can gain really in-depth knowledge of this tool, then you (and the website you work with) will really stand above the crowd.

    This course is designed to make sure you can use Google Analytics to its fullest, and gain all the advantages that come with that skill. The course will show how to use Google Analytics to see how well your paid keywords perform in terms of conversion rate, revenue and ROI. You will then learn how to identify problem areas in your campaigns by looking at your bounce rate. Next you will see how to track sales down to the product level and refine your keyword bid amounts based on ROI calculations. Finally, you will learn how to use Analytics to identify which markets to enter by using the map overlay report.

    Whether you manage or own a small blog, or want to work for a major international commercial website, understanding how to use Google Analytics can be a source of great possibilities. With this skill you will enhance your employability and your website’s profitability. Simply put, knowing how to use Google Analytics fully, which not a lot of people do, will give you the edge.

    1-2 Hour
    50 Points

Complete!

Successfully complete all of these courses to receive a Google and Business Learning Path Award.

All your learning will be reflected in your Learner Record, which you can download for free at any time.

You also have the option of purchasing an Alison Certificate for each of the above courses you successfully complete.



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