Google and Business Learning Path

Many companies and business have expanded their businesses to the online platform. This allows them to grow their business as they will have access to a broader range of people on a local, national, and global stage. The Alison Learning Path in Google and Business will teach you how to combine these areas successfully. Google offers a range of applications to help you set up your business online, you will learn how to use google analytics as it is one of the premier tools for analysing web traffic data, you will be able to explain how to implement a highly effective online marketing strategy, and you will be able to list four features of Google’s enterprise products that are aimed at reducing costs and improving employee efficiency and productivity. The Google and Business Learning Path will benefit any company or organisation that wants their existing Website to be more effective at attracting potential customers, all business professionals who want a greater understanding and knowledge of what Google applications have to offer business, and to all learners who would like to learn more about the power and versatility of various Google applications. This learning path offers a sequence of courses to enable you to get the most out of your business or company and boost your knowledge on taking your business online.

Courses in this Learning Path

  1. Building an Online Business

    This free online business course provides future e-commerce, review, and social networking site owners with valuable insights. It's not just about getting your business up and running. It's about creating a website that is easy to navigate, informative and has a domain name that is easy to remember. Doing so will ensure that your target market always comes back for more.

    First, you will learn how to use the right design template and memorable web copy to make your business stand out from the competition. Next, you will be given an overview of the importance of having a presence on the mobile Web, and be shown some key methods for building this presence. The course will then show you how to attract an online target audience using modern and revenue-boosting tools.

    This online business course is not just for new entrepreneurs. It is also beneficial for companies and organizations that want to make sure their existing websites are up-to-date with the latest trends when it comes to e-commerce, reviews, and social networking. After all, who doesn't want to attract more customers and get more sales when it comes to online businesses? So, start the course now and get the ball rolling on your future online business!

    1-2 Hour
    50 Points
  2. Fundamentals of Marketing Your Business Online

    This free marketing course is designed to help business owners increase their knowledge and understanding of what online marketing involves and how to implement a successful online marketing strategy using important online marketing tools. By going through the course, you will learn a number of smart ways to build an online marketing plan, how to promote your business online, and how to improve your Website landing page for greater customer conversion rates.

    Next, you will learn in detail how to use Google marketing tools such as Google Analytics and Google AdWords to implement your online marketing strategy. You will learn how to set up a Google AdWords account, how to write ads that attract customers, how to choose the right keywords, and how to budget for your online advertising. Learning how to work with Google products will be the entry point to success for your business.

    If you recognise the importance of having an effective online marketing plan for the continued success of your business, this online marketing course is for you. The lessons here are designed to make it easy for business owners to gain the knowledge and expertise needed for planning and implementing effective online marketing strategies. So why wait? Take this marketing course now, start reaching your target market, and make your business flourish.

    1-2 Hour
    50 Points
  3. Developing Business Ideas The Google Way

    Marissa Mayer has led product management efforts at Google as Google's Vice President of Search Products & User Experience products. Her responsibilities cover such products as Google Search, Gmail, Google Chrome and Google Labs. She believes that ideas for new products can come from every employee and department within an organisation, and also from end users of the product or service.

    In this course, Marissa explains how Google's open culture and flat management of the organisation encourages creativity and brilliant ideas. She explains how Google sets asides 20 per cent of each employee's time for creative projects and how this has proved to be a massive success. You will learn that Google do not make their product decisions on company politics but on data and facts. She explains how their focus on users and the software tools that keep users returning to Google has been at the centre of their success.

    This course will be of great interest to business and IT professionals who want to learn more about Google's success and business practices that created this success.

    1-2 Hour
    50 Points
  4. Google Applications for Business

    Google enterprise products make businesses and their users more productive by combining the ease of use of Google's consumer products with the features, security and support that a company or organization requires.

    This course will outline four features of Google’s enterprise products that are aimed at reducing costs and improving employee efficiency and productivity; Google Analytics, Google AdSense, Google Apps and Google Docs.

    Google Analytics gives you access to an abundance of data. You can see where your visitors are coming from, what content is popular and are your goals being converted.

    Google AdSense is a program run by Google that allows publishers of websites to serve automatic text, image, video, and rich media adverts that are targeted to site content and audience.

    Google Apps offers powerful messaging and collaboration apps that meet business-critical needs, they are completely integrated online, which means you can access them from many different computers in many different areas.

    Google Docs is a free, Web-based office suite and data storage service offered by Google. It is a collection of applications that make it easier to produce the kinds of files commonly used in corporate environments: documents, spreadsheets and presentations.

    This course will be of great interest to all business professionals who want a greater understanding and knowledge of what Google applications have to offer business, and to all learners who would like to learn more about the power and versatility of various Google applications.

    3-4 Hours
    50 Points
  5. Google Analytics

    The course will first show you how to use Google Analytics to see how well your paid keywords perform in terms of conversion rate, revenue and ROI. You will then learn how to identify problem areas in your campaigns by looking at your bounce rate. Next you will see how to track sales down to the product level and refine your keyword bid amounts based on ROI calculations. You will then be shown why you should link your AdWords account with a Google Analytics account

    Next, the course will go through some valuable marketing information and show you how to use Google Analytics’ map overlay report to see which regions and markets to enter. You will then be shown how to identify specific problems with your site by defining a funnel for each of your goals. Finally, you will learn better ways to use Google Analytics to more clearly identify the AdWords keywords generating the most profit for your site.

    Data is knowledge, and knowledge is power. Whether you manage or own a small blog, or want to work for a major international website, understanding how to use Google Analytics can be a source of great possibilities. By taking this course and learning how to use Google Analytics fully, which not a lot of people can do, you will enhance your employability and your website’s profitability. That’s not a bad reward for a free course. So why wait?


    1-2 Hour
    50 Points


Successfully complete all of these courses to receive a Google and Business Learning Path Award.

All your learning will be reflected in your Learner Record, which you can download for free at any time.

You also have the option of purchasing an Alison Certificate for each of the above courses you successfully complete.


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