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Google Analytics Learning Path

When you create a website you need people to be able to find it easily in order to promote whatever the website content is to as many people as possible. Google is the most-used search engine on the World Wide Web and has tools that you can use to promote your website effectively and make money from advertising. By studying the Alison Learning Path in Google Analytics you will learn how to use three tools offered by Google in order to gain and analyse web traffic to your website as well as use adverts to display to viewers of your website. The Alison Learning Path in Google Analytics is a series of courses that will cover Google Webmaster, Google AdSense and Google Analytics. These courses will guide you in the promotion of your website content. You will be able to make sure your website is optimised so that as many people as possible will find it and that advertisements on your website are suitable and relevant. You will also be able to track data from visitors on your website which can inform you on improving your website performance.



Courses in this Learning Path

  1. Google AdSense

    This Google Adsense course will teach you how to best use Google AdSense on your site. It will cover topics such as Google AdSense program policies, custom channels, search box placement, and placement targeting. You will learn how to maximize the advertiser pool that might be interested in advertising on your page. The lessons will also teach you how to control which ads are shown on your site as well as how to control the placement of the ads.

    As you get more and more followers on your website, you will need to review the performance of the ads. This Google Adsense course will show you how to do so. You will also be learn to differentiate between text only and rich media ads. Once you gain a better understanding of how to use Google AdSense and how Google Adsense works, earning a living through advertisements on your website will be much easier to achieve.

    This Google AdSense tutorial course will be of great interest to professionals who want to promote their website more effectively. It will also benefit learners who want a better understanding of how to use Google AdSense and learn how it operates. By taking this course, you will gain some essential learning tools and knowledge that will help jumpstart your career in an online business environment. Working for yourself, wherever you are, has never been easier.

    1-2 Hour
    50 Points
  2. Google Analytics

    The course will first show you how to use Google Analytics to see how well your paid keywords perform in terms of conversion rate, revenue and ROI. You will then learn how to identify problem areas in your campaigns by looking at your bounce rate. Next you will see how to track sales down to the product level and refine your keyword bid amounts based on ROI calculations. You will then be shown why you should link your AdWords account with a Google Analytics account

    Next, the course will go through some valuable marketing information and show you how to use Google Analytics’ map overlay report to see which regions and markets to enter. You will then be shown how to identify specific problems with your site by defining a funnel for each of your goals. Finally, you will learn better ways to use Google Analytics to more clearly identify the AdWords keywords generating the most profit for your site.

    Data is knowledge, and knowledge is power. Whether you manage or own a small blog, or want to work for a major international website, understanding how to use Google Analytics can be a source of great possibilities. By taking this course and learning how to use Google Analytics fully, which not a lot of people can do, you will enhance your employability and your website’s profitability. That’s not a bad reward for a free course. So why wait?

     

    1-2 Hour
    50 Points
  3. Understanding Data Analysis and Reports in Google Analytics

    First, this digital metrics and analytics course will teach you how Google Analytics works. You will learn the key metrics which show what a user did on a site, along with important dimensions, descriptions, and characteristics of your data. You will be guided on how to build an effective measurement plan, learn the best practices for collecting actionable data, and how to set up a Google Analytics account and basic filters.

    Next, you will learn about navigating Google Analytics report with specific examples for evaluating a company's digital marketing performance. You will cover audience reports, acquisition reports, AdWords reports, behavior reports, and custom reports and dashboards which are used to deliver information to users. You will also learn how to navigate conversions reports including goal flow reports, eCommerce reports, multi-channel funnel reports, and attribution reports. These show how many net new prospects a site is generating and how many visitors are turning into prospects.

    Learning about data analysis and reports in Google Analytics is as easy as 123 with the help of this free online course. It will be of great interest to all marketing and data analysis professionals who would like a better understanding of how data analysis can improve web site performance, and is ideal for all learners who would like to learn more about Google Analytics. So, check out the course now and get yourself familiarized with Google Analytics today!

    1-2 Hour
    50 Points
  4. Preparing for the Google Analytics Individual Qualification Test

    This course will first introduce you to Google Analytics and teach you how to navigate its interface. You will learn how to install the Google Analytics tracking code and study its guidelines. time metrics, and profiles. You will study campaign tracking and Adwords integration, Adwords and funnel visualization analysis, and e-commerce tracking. This course will also discuss filters in Google Analytics, Regex, and cookies. You will also look into page views, visits, visitors, and traffic sources.

    A domain is a user-friendly naming system that lets people navigate web servers and web pages easily. This course will teach you how to track domains and subdomains. You will study advanced segmentation to find out how site visitors from different traffic sources behave once they land on your website. You will look into motion charts, internal site search, event tracking, and virtual page views. You will also learn how to do additional customizations.

    Google Analytics is a web analytics service offered by Google that collects data, processes it, and prepares reports in simplest terms possible. It tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Upon the completion of this course, you will learn how Google Analytics works from installation to analysis to tracking and reporting. These are excellent business skills, so why wait? Check out the course, today!

    1-2 Hour
    50 Points

Complete!

Successfully complete all of these courses to receive a Google Analytics Learning Path Award.

All your learning will be reflected in your Learner Record, which you can download for free at any time.

You also have the option of purchasing an Alison Certificate for each of the above courses you successfully complete.



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