Mega March Sale! 😍 25% off Digital Certs & DiplomasEnds in  : : :

Claim Your Discount!
    Study Reminders
    Support

    After completing this module, you will be able to:

    Define customer-centric marketing and customer lifetime value
    Recall the importance of customer loyalty and branding in business
    Discuss how customer lifetime value calculation can be used to determine the best branding strategy for a company
    Calculate the customer lifetime value for B2B and B2C markets
    Explain how to derive the basic Customer Lifetime Value formula