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    After completing this module, you will be able to:

    Explain the impact of data in enhancing Customer Relationship
    Arrange customer loyalty ladder in increasing order
    Describe how marketers can make good decisions at each step of the customer loyalty ladder
    Outline the steps in retaining customers for a business
    Discuss how to perform a basic analysis of a company's customers exit case-study
    Summarise the various customer co-option strategies