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Riferimenti

Corie Brown, " Look Who's Taking Care of Business, " Newsweek, 18 agosto 1997, p. 62.

Karen Schoemer, " Burning Love, " Newsweek, 18 agosto 1997, pp. 58-61.

G. Brown, " More Early Elvis Unearthed, " The Denver Post, 15 agosto 1997, p. 9F.

Greg Hassell, " King of Trees Rises From Graceland, " Houston Chronicle, Dec. 8,1999, p. 11.

Duncan Hughes, " Elvis è Back From the Dead Financially, " Sunday Business, 15 agosto 1999, p. 23.

Katie Ford. " Picture Your Goals In Color ", " The Denver Business Journal ", marzo 17-18, 1999, pp. 33A, 35A.

Shirleen Holt, " Missione Possibile, " Business Week, 16 agosto 1999, p. F-12.

Teri Lammers, " The Effective and Indispensable Mission Statement, " Inc., agosto. 1999, p. 75.

Neil King, Jr. e Jess Bravin, " Call It Impossible Inc. - Corporate Spying Firms Thrive, " The Wall Street Journal, Monday, Luglio 3, 2000, pp. B1, B4.

Norm Brodsky, " The First Step, " Inc., agosto, 2000, pp. 37-38.

" Spy Practice, " Sunday Times (Londra), 23 luglio, 2000, p. 89.

" Intelligenza competitiva non è Spionaggio aziendale "," Financial News ", 30 giugno 2000, p. A6.

Burnett's update per la pubblicazione 2009.

Ian P. Murphy, " Aided by Research, Harley Goes Whole Whole Hog ", The Marketing News, 2 dicembre 1996, p. 16.

Richard A. Melcher, " Tune - up Time for Harley ", " Business Week ", 8 aprile 1996, pp. 90. 94.

Kelly Barron, " HogWild, " Forbes, 15 maggio, 2000, pp. 68-70.

Dictionary of Marketing Terms, Peter D. Bennett, Ed., American Marketing Association, 1988 p. 54.

" A New Recipe for the Family Dinner ", " Adweek ", 27 aprile. 1992, p. 46.

Theodore Levitt, " Marketing Myopia, " Harvard Business Review, Luglio - Agosto, 1960, pp. 45-66.

Shelby D. Hunt e John J. Burnett, " The Macromarketing / Micro marketing Dichotomy: A Taxonomical Model, " Journal of Marketing, Summer. 1982 pagg. 11-26.

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