This module explains how Ethics comes into play in the decisions you make every day. You will also learn how companies provide guidance to all employees about what behaviour is expected from them in its employee handbook and wherell the policies of a company are included in its employee handbook as well as learning about the basic policies, such as: conflicts of interest, bribes, and non-compete/non-disclosure clauses.

In this module the main focus is on the elements of effective business communication and how miscommunication can result in confusion and may have a negative impact on business relationships. You will also learn about the appropriate etiquette for business communication. How to make a positive impression and how etiquette can make the difference in how your customer perceives you and your personal brand.

Module 3 covers the science of consumer behaviour, how retailers study consumer behavior patterns and lay out their stores and merchandise accordingly and explains when you understand the motivation of your customer, how you can customize your solution and your message to meet their needs. The module also focuses on the buying process and the steps that the B2B customer goes through when he/she is making a purchasing decision on behalf of the company and how the process applies whether the buying decision is being made by an individual or by a buying center. You will also gain an understanding of how to bring your personal FAB (feature, advantage, benefit) message into focus.

You must score 80% or more to pass this assessment.