Psicologia Applicata - Comprensione modelli di Consumer Behavior - Revised

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Moduli

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3-4

hours

learn more about consumer behavior
Modulo 1
Introduction to Models of Consumer Behavior
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This module discusses the basic and general models of consumer behavior. These models have been developed to attempt to understand the nature of consumer behavior and its implications for a marketer.

Introduction to Models of Consumer Behavior - Learning Outcomes

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Introduction to Models of Consumer Behavior

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General Models of Consumer Behavior - The Economic, Psychological and Psychoanalytic I Models

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General Models of Consumer Behavior - The Psychoanalytic Model II and the Sociological Model

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Basic Models of Consumer Behavior - Model of Consumer Buying I

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Basic Models of Consumer Behavior - Model of Consumer Buying II

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Basic Models of Consumer Behavior - Model of Industrial Buying

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Introduction to Models of Consumer Behavior - Lesson Summary

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Modulo 2
Models of Consumer Behavior - Specific Models
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This module discusses specific models of consumer behavior such as the Howard Sheth Model of Consumer Behavior. You will study the work of renowned psychologists and learn about the applications of these models to the work of a marketer.

Models of Consumer Behavior - Specific Models - Learning Outcomes

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Specific Models of Behavior - Nicosia's model of Consumer Decision Making Process

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Specific Models of Behavior - Howard Sheth Model of Consumer Behavior

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Specific Models of Consumer behavior - EKB Model of Consumer Behavior

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Specific Models of Consumer Behavior - EKB & EBM Models of Consumer Behavior

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Specific Models of Consumer Behavior - The Bettman Information Processing Model of Consumer Choice

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Models of Consumer Behavior - Specific Models - Lesson Summary

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course assessment: Psicologia Applicata - Comprensione modelli di Consumer Behavior - Revised
Modulo 3
Course assessment
Resources available

Applied Psychology - Understanding Models of Consumer Behavior - Final Assessment

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Psicologia Applicata - Comprensione modelli di Consumer Behavior - Revised

learn more about consumer behavior

Introduction to Models of Consumer Behavior

Introduction to Models of Consumer Behavior - Learning Outcomes

Introduction to Models of Consumer Behavior

General Models of Consumer Behavior - The Economic, Psychological and Psychoanalytic I Models

General Models of Consumer Behavior - The Psychoanalytic Model II and the Sociological Model

Basic Models of Consumer Behavior - Model of Consumer Buying I

Basic Models of Consumer Behavior - Model of Consumer Buying II

Basic Models of Consumer Behavior - Model of Industrial Buying

Introduction to Models of Consumer Behavior - Lesson Summary

Models of Consumer Behavior - Specific Models

Models of Consumer Behavior - Specific Models - Learning Outcomes

Specific Models of Behavior - Nicosia's model of Consumer Decision Making Process

Specific Models of Behavior - Howard Sheth Model of Consumer Behavior

Specific Models of Consumer behavior - EKB Model of Consumer Behavior

Specific Models of Consumer Behavior - EKB & EBM Models of Consumer Behavior

Specific Models of Consumer Behavior - The Bettman Information Processing Model of Consumer Choice

Models of Consumer Behavior - Specific Models - Lesson Summary

course assessment: Psicologia Applicata - Comprensione modelli di Consumer Behavior - Revised

Course assessment

Applied Psychology - Understanding Models of Consumer Behavior - Final Assessment