Psicologia Applicata - Comprensione modelli di Consumer Behavior - Revised

This module discusses the basic and general models of consumer behavior. These models have been developed to attempt to understand the nature of consumer behavior and its implications for a marketer.

This module discusses specific models of consumer behavior such as the Howard Sheth Model of Consumer Behavior. You will study the work of renowned psychologists and learn about the applications of these models to the work of a marketer.