In this module you will be introduced to the process of social advertising and its objectives. You will learn about the different rules you need to follow for successful social advertising. You will be introduced to different social advertising platforms and what types of advertising they offer.

In this module you will learn about the key concepts behind online display advertising. You will learn how to begin using online display advertising for your ad campaign. You will learn about different approaches to online display advertising and considerations that need to be made for your ad campaign.

In this module you will be introduced to the process of search engine optimization. You will learn the most effective ways for using search engine optimization. You will also learn pitfalls and barriers that are involved with search engine optimization. You will learn about ways to test the effectiveness that search engine optimization has had on your website.

You must score 80% or more to pass this assessment.