After you have laid out your design theme on your mood board, you are ready to begin design development.
When developing a design, there are four steps that you will cycle through in the development process.
The colour story that you use in your design refers to the palette that you will be using in your fashion designs. In previous modules, you learned about the various colour palettes and where they fall on the colour wheel.
A colour story refers to a theme or line of colours, which identifies each piece in your collection.
You can choose a monochromatic or complimentary colour story, but whichever you choose, displaying the right colour story is crucial to the design process.
In the world of fashion, colours fall into the following four groups:
These are your classic colours that are used continuously every year such as white, black, beige, and blue.
Staple colours are universally appealing and they work across all age groups and seasons.
Some colours are associated with particular seasons.
For example, bright and light colours are associated with summer, and darker colours are associated with winter.
Since fashion is continuously changing, some colours themes will remain dominant one season and change the next. These colours are referred to as dominant colours.
An accent colour can be any colour of your choosing, but it is generally used in small amounts to accentuate a garment.
As a fashion designer, you must have a solid understanding of range plans. A range plan includes an overview of your collection, which includes your entire design and includes all of the financial parameters.
Your plan should outline the specifics of your collection and will include everything from how many styles you will add to the types of fabrics you will utilise.
A typical range plan will usually include some or all of the following information:
The total number of garments you will be designing
Flat drawings or illustrations of each of your fashions
Proportions of each garment
Specifics on each clothing style
Different colour stories and fabrics for each garment
The cost and selling point for each garment
Order quantities for each style
Fabric and Trim Selection
As you advance in this course, you will learn about different fibres, fabrics, and textiles, but it is important to note that fabric and trim selections will play a significant role in the design process.
When you are making your choices, there are a few things that will influence your decision, which you should consider:
Think about the current fashion trends.
Consider the modern fabrics and textures and how they suit the direction of your design.
Make sure each trim and fabric work for the particular garment you are assigning it to.
Always consider budget and production when making fabric selections.
When it comes to garment design, there are some things that you as the designer should consider.
You might have an original design idea in mind for a garment, or an apparel collection, but it is important to modify your ideas and keep the following information in mind:
The needs of your customer and target market
The image you are representing
The visual appeal and aesthetics of a garment
Functionality of your garment
The availability of materials
Resource and budget limitations