Entrepreneurial Mode: by one powerful individual. Focus is on Opportunities: problems are secondary, guided by founder's own vision of direction: exemplified by large, bold decisions.
Adaptive Mode: 'Muddling through': characterised by reactive solutions to existing problems - Much bargaining goes on concerning priorities of objectives - Strategy is fragmented and is developed to move the company forward incrementally.
Planning Mode: Systematic gathering of appropriate information for situation analysis, generation of feasible alternative strategies and rational selection of the most appropriate strategy.
Logical Incrementalization - Synthesis of planning, adaptive and to a lesser extent entrepreneurial mode of decision making. Organization learns through an interactive process of probing into the future.
Corporate Planning - Changes in the overall shape of an organization. Takes years to implement (i.e. is long term)
Benefits of Corporate Planning
Anticipate technological changes
Achieve strategic objectives and goals
Rational resource allocation
Emphasis on manpower development
New product development and long term investments
New sense of direction
Conceptual Model of Corporate Planning
The Plan to Plan
Decision and Evaluation Rules