Loading

Module 13: Businesses Matrices – McKinsey Matrix and Shell Matrix

Note di Apprendimento
Study Reminders
Support
Text Version

I risultati di apprendimento

Set your study reminders

We will email you at these times to remind you to study.
  • Monday

    -

    7am

    +

    Tuesday

    -

    7am

    +

    Wednesday

    -

    7am

    +

    Thursday

    -

    7am

    +

    Friday

    -

    7am

    +

    Saturday

    -

    7am

    +

    Sunday

    -

    7am

    +

Having completed this module the learner will be able to:

- Explain factors underlying market attractiveness and business strength
- Describe the McKinsey Matrix with examples
- Describe Shell's Directional Policy Matrix with examples