Generating Sales
Learning Outcomes
After completing this module you will be able to:

List and explain the 6 stages of the customer buying process

Explain how the customer buying process can be used to determine the objectives for a tourism promotional campaign

Describe how a tourism marketing campaign can gain the attention of tourists and help them to understand what the product offers

Outline how effective advertising can change customer attitudes toward a tourism product and create a preference for that product

Explain how a promotional campaign can encourage brand loyalty toward a tourism company

END OF UNIT:
Learning Outcomes