The Fundamentals of Tourism Promotion
Learning Outcomes
After completing this module you will be able to:

List and explain the 5 main challenges to promoting the tourism product

Name the three target audiences of tourism promotion

Describe how tourism promoters can create campaigns that appeal to both intermediaries and customers

List the methods of advertising commonly used to promote the tourism product

Outline the advantages and disadvantages of each method of advertising for tourism promotion

END OF UNIT:
Learning Outcomes