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Jargon?? First time I've encountered that word.
Organizational culture can be described in terms of values, norms, artifacts, and leadership or management style.
Symbols of a business from my point of view may refer to what characterizes a particular business, and this may vary for two or more businesses may not have the same characteristics, for example their practices how the business came about, success stories, physical forms it could refer to their structures.
I would like to cal these low-level symbols 'underground symbols' because you have to dig to find out its true nature.
One well-known example is provided by Trice and Beyer (1984), who concentrated on the idea of there being symbols within a business. They divided these into, first, high-level symbols, which are the more obvious ones such as company buildings and logos, and, second, low-level symbols. They suggested four categories of low-level symbols: practices, communications, physical forms and a common language.
Where does the company vision/mission statements belong - High or Low Level?
As the Trice and Beyer, first, high-level symbols, and second, low-level symbols which are four categories of low-levels symbols. Practices, Communications, Physical Forms and Common Language. The Symbols and Logos are clear descriptions of the organization, and also answers the question what types of products and is it a good or bad products.
Low-level symbols within a business are the common forms that take place everyday among employees within a business whereas the high-level symbol is the building where the office is situated and the logo the business carries
Business symbols are divided into two categories which are high-level and low-level within the organization. Low-level symbols are the practices communication, common languages, rites, ritual of the business etc
It is good that a business can be identify by a symbol such as a logo, building etc but what is of more importance is when one can relates to the company's practices, common language, communication and physical form within the organization. This form of symbol speaks volume for the company.
Trice and Beyer (1984) were academics who concentrated on the idea of there being symbols within a business. They divided these into, first, high-level symbols, which are the more obvious ones such as company buildings and logos, and, second, low-level symbols.
They suggested four categories of low-level symbols:
a common language
Practices - These are the rites, rituals and ceremonies of the business.
These can take many forms, and would include the annual office party, employee awards and inter-site competitions.
Communications - These are the stories, myths and slogans that are circulated in the business.
Stories about notable events in the past tend to become part of the culture of the business and can influence behaviour. How the business started, for example, or a period of particular success, can say something about preferred ways of performing and goals to aim for.
Physical forms - These include location, open plan or individual offices, types of eating areas, business suits or casual attire, flipcharts or whiteboards, and office furniture.
For an interesting example go to the Google website (www.google.com) and look at ‘Inside Google’ and ‘Culture’ in the 'Jobs at Google' section of the ‘About Google’ area to see images of the culture and workplace at Google. Also interesting are the ‘Top 10 reasons to work at Google’.
Common language - Jargon is common to many businesses. It is a convenient shorthand form of communication, but it also affects behaviour.
For example, Disney employees are ‘cast members’, while McDonald's employees are ‘crew members’.
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