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Industrial Design means only the features of shape, configuration, pattern, ornament, or composition of lines or colors applied to any article whether in two dimensional or three dimensional or in both forms by any industrial process or means whether manual, mechanical or chemical, separate or combined, which in the finished article appeal to and are judged solely by the eye but does not include anymore all principles of construction or anything which is in substance a mere mechanical device and does not include any trademark, or property mark, or any artistic work.

Some important points related to industrial design:
• The novel features
• Should be visible to the eye in the finished article
• Article to be delivered as a finished article
• Right limited to the novel features in that article
• Features different from the basic unit
• Should have individuality of appearance

Some key features are highlighted in Industrial designs Act. These are the following
• Absolute novelty
• Applicant
• Filing of application
• Contents of application
• Classification of design

Companies that are very prominent and active in industrial design include:
• Samsung electronics Co Ltd
• Scania CV AB
• Koninkilijke Philips N.V.
• LG Electronics INC
• Man Truck & Bus Ag

There is a big difference between product design and industrial design. Product design is the development concept moving from research, initial phase of the lifecycle of the product, focusing mainly on the product, features of that product, qualities of that product are considered.

Industrial design is rather a process that comes into the picture after product design. Industrial design makes the product very attractive after the product design, thus increasing the value of the product. Industrial design is more about how to make something, why to make something, and for whom.

The following entities are eligible for industrial Application
• Author (the creator, there might be joint authorship)
• Acquired design ( person who bought it )
• Person for whom the design has been developed
• Person to whom the design has been devolved

Incorporated in 2003, Tesla is an automobile company that is very innovative in industrial design. The purpose of tesla motors is to help expedite the move from a mine-and burn hydrocarbon economy towards a solar electric economy.

You will learn about the story of a most prominent, green technology-driven and innovative company named Tesla. You will discover a unique and most strategic IP policy management developed by Tesla.