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Module 1: Studi di caso

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    Upon successful completion of this module you should be able to:

    Evaluate a company’s ies marketing plan and current situation.
    Relate previously learnt skills and apply them to real life projects.
    Evaluate a company and create a SWOT analysis.
    Identify key issues for a company.
    Solve for the key issues presented.
    Summarise objectives for a marketing plan.
    Discuss important aspects of a Corporate Strategy and make recommendations.