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Module 1: Prodotti e Prezzi

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Products and Pricing - Learning Outcomes

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Upon successful completion of this module you should be able to:

Explain what market demand is.
Discuss the process of developing a market strategy statement.
Identify what a product is.
Define the term Product Mix.
Describe the Product Life Cycle.
Explain how pricing works.
Discuss how pricing affects the market.
Discuss pricing strategies.