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Module 1: Capire l'ambiente di marketing

    Study Reminders

    Upon successful Completion of this Module you should be able to:

    Discuss the elements involved in the Sales function.
    Describe Marketing Mix Elements.
    Identify characteristics of Business to Business markets.
    Describe the Macro Environment Factors that would affect a company.
    Explain the different models which aid in analysing the market.
    Discuss the different aspects of E-Business and E-Commerce.
    Summarize the different aspects involved in E-Commerce.