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Module 9: Succès Durabilité Entrepreneurship

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Successful Sustainability Entrepreneurship

Lesson Summary

Entrepreneurship and Sustainable Business

Sustainability entrepreneurship addresses ecological and social concerns through the creation of new enterprises and innovation in existing enterprises.

Sustainable business recognize change in the form of increased scientific evidence about the effects of ecological disruption on human populations. These changes create market opportunities to provide new products and services that reduce energy and natural resource use.

For sustainable business practice, entrepreneurship is about constantly looking for innovative ways to protect the environment or improve societal conditions by providing new goods, services, or methods that reduce detrimental activities while also generating profits for the entrepreneur.

Types of Entrepreneurship

To enter global markets requires knowledge of:
different laws and regulatory environments
foreign exchange
historical, economical, political, social, and cultural differences among nations

An example of a company turning a threat into an international market opportunity would be if a US software company operating in China hired the hackers that had been infiltrating their system as security experts.

Most entrepreneurs would benefit from first focusing on home markets before entering global markets.

Types of Entrepreneurship

Social entrepreneurs apply business practices to addressing societal problems such as pollution, poor nutrition, and poverty, and are interested in social change.

Social change involves social processes whereby the values, attitudes, or institutions of society become modified.

Social entrepreneurs engaged in for-profit ventures are concerned with creating shared value for their companies and also for society.

Certified B (Benefit) Corporations are a type of corporation that use the power of business to solve social and environmental problems.

End of Unit