Module 2: Introduction au processus de décision des consommateurs - Résultats d'apprentissage | fr - 816 - 54003
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  • Notes d'étude
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    Nora S.
    US
    Nora S.

    A key factor in successfully marketing new/existing products or implementing a product Extension is a thorough understanding of the motivation, learning, memory, and decision Processes that influence consumers purchasing behavior. Consumer purchasing behavior theories have found their way into managerial decision making to help companies more effectively develop and launch new products, segment

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