Articulates the central issue which the research hopes to address.
Helps to guide the research process.
The research question can be redefined as more information about the subject is learnt.
The research question helps refine what information is relevant to the research.
Helps determine the correct method for the research process.
Ethnography is a suitable method for understanding:
Using existing knowledge is a form of Secondary research
Existing knowledge may:
Direct the scope of research
Learn from others experiences
Prevent reinvention of the wheel
Bring new insights
Refine the research question
Guide the research design
Allows us to engage with the participants and learn from them.
Access to participants, places, and activities allows understanding of the participant.
Understanding of the language and culture helps design the research process.
A Pilot study is a short research trip into the field.
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