Understanding the Marketing Environment | Learning Outcomes | Alison
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Understanding the Marketing Environment - Learning Outcomes

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Upon successful Completion of this Module you should be able to:

Discuss the elements involved in the Sales function.
Describe Marketing Mix Elements.
Identify characteristics of Business to Business markets.
Describe the Macro Environment Factors that would affect a company.
Explain the different models which aid in analysing the market.
Discuss the different aspects of E-Business and E-Commerce.
Summarize the different aspects involved in E-Commerce.

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