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Module 1: Études de cas

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Case Studies - Learning Outcomes

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Upon successful completion of this module you should be able to:

Evaluate a company’s ies marketing plan and current situation.
Relate previously learnt skills and apply them to real life projects.
Evaluate a company and create a SWOT analysis.
Identify key issues for a company.
Solve for the key issues presented.
Summarise objectives for a marketing plan.
Discuss important aspects of a Corporate Strategy and make recommendations.