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Claim Your Discount! After completing this module, you will be able to:
Explain the impact of data in enhancing Customer Relationship
Arrange customer loyalty ladder in increasing order
Describe how marketers can make good decisions at each step of the customer loyalty ladder
Outline the steps in retaining customers for a business
Discuss how to perform a basic analysis of a company's customers exit case-study
Summarise the various customer co-option strategies
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