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    After completing this module, you will be able to:

    Recall the four major drivers of the growth of Customer Relationship Management
    State the challenges of Customer Relationship Management
    Explain the reasons companies should adopt Customer Relationship Management
    List the elements of Customer Relationship Management
    Identify the marketing and service benefits of Customer Relationship Management
    Paraphrase how a company can increase its profitability via consumer-centric strategies
    Recognise the primary objectives and priciples of co-creation
    Discuss the type of customer co-creation
    Summarise the applications and benefits of co-creation