In this module, you will be introduced to the concept of recommendation engine and retail analytics in marketing. You will also be introduced to the features of collaborative filtering in marketing analytics as well as the problems faced in the retail analysis.

In this module, you will be introduced to the concept of recency frequency monetary and market basket analysis, as well as the use of RFM and market basket analysis for different life situations. You will also be introduced to the methods of doing simple analytics that is not focused on predictions.