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How to Write Keywords for Topics
Using page content to improve the value and ranking of a web page is known as Search Engine Optimization (SEO). However, the value and ranking of a web page isn't just about the content on the page. There are also meta titles, meta descriptions and keywords (known collectively as metadata) which you can add to the back end of a web page to send useful information to both search engines and users.
Like a meta title and meta description, keywords are terms that are tagged and placed in a page’s HTML. Write a maximum of 3 - 5 keywords, which can be separated by a comma. We recommend using key terms mentioned in the topic.
Remember, choose the best targeted keyword(s) that the page is intended to rank for, and then include the keyword(s) in the meta title and meta description.
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