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    Welcome to Alison's Help Center; where all your most commonly asked questions are answered.

    Before contacting us, use the search (above) or browse through our categories (left) to try and find your answer.

What Keywords should I use?

    Type 3-5 keywords that directly relate to your course content and use a comma followed by a space after each keyword, as shown in the example. Your keywords will impact Search Engine Optimisation (SEO).

    Content that's been optimised for search engines improves your chances of:

    • Being found by search engines

    • Being recognised by search engines as relevant for our target audience

    • Potential readers and customers finding and clicking on content within search results

    • Keeping websites useful and relevant to target audiences

    • Building a reputation as a source of trustworthy expertise online

    Common SEO myths:

    • Keyword stuffing in content will improve rankings

    • Bolding keywords in copy will improve rankings

    What’s important for SEO?

    • Writing for users

    • Providing value

    • Technical accuracy

    • Links

    • Keyword targeting

    • Original content

    Additional tips for writing core content with SEO in mind:


    • Include synonyms of keywords

    • Use a level of vocabulary that's easy to read (Hemingway app is a good general guide)

    • Use good spelling and grammar

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