Alison's New App is now available on iOS and Android! Download Now

Hi. How can we help?


    Welcome to Alison's Help Center; where all your most commonly asked questions are answered.

    Before contacting us, use the search (above) or browse through our categories (left) to try and find your answer.

Provide Course Information - Overview

    Every course requires detailed course descriptions, helping learners grasp the content and objectives of the course. The procedure entails five essential steps to provide all the necessary information.


    Step1 - Basic Information

    This initial step mandates the provision of three essential fields: Course Title, Course Headline, and Language of Instruction.

    Course Title

    • Choose a title which accurately and concisely describes your course.

    • Keep in mind which words will increase SEO (Search Engine Optimisation).

    • Your course title can not be changed once it has been submitted for publishing so choose carefully.

    • Think of a name that someone would want to present to a potential employer on a parchment paper, if possible.

    Explore the article on "How do I Create a Good Course Title?" for more details



    The headline is a concise sentence that rapidly outlines the fundamental subject matter of the course. Make sure the headline concludes with a full stop (period). Your headline serves as a tagline for your course; if it's captivating, learners are more likely to enrol.


    Select Course Language

    This field indicates the language of your course.


    Step 2 - Short description and Content Rights

    In this stage, a concise summary and information on content rights are required.

    Short Summary

    • The short description quickly describes the course and sells its value to the user.

    • The short description shows how the general subject matter of the course is interesting/useful for personal or professional development. 

    • It also provides a preview of specific content/topics covered within the course. 

    • Do not list the topics of your course in the descriptions. Create descriptive sentences instead.

    Explore the article on "How do I create an engaging Short Summary?" for more details


    Select Content Rights

    This field indicates who owns the course content.

    Explore the article on "What Content Rights do I need?" for more details


    Step 3 - Long Course Description

    In this step you will be required to key in a long description of your course. It generally describes the course coverage and context. The first paragraph is meant to entice potential learners and encourage them to take the course, the second and third paragraphs should touch on the course contents to be covered and the target audience for the course.

    • Do not use the short summary as the first paragraph in the long summary.

    • The first two paragraphs describe the content of the course in detail, telling the user what they will learn. 

    • The third paragraph sells the course, showing what is interesting and valuable about it.

    • The final sentence of the third paragraph should encourage the user to start the course.

    • Do not list the topics of your course in the descriptions. Create descriptive sentences instead.

    • A well written summary will help your course appear at the top of a Google search.

    Explore the article on "How do I create an accurate Long Description?" for more details


    Step 4 - Learning Outcomes

    Outline the expected learning outcomes for participants.

    • Each point must begin with an active verb from the approved list on the dropdown. Please ensure that you pick a verb from the list. 

    • The verbs will be spelt in either American English, British English or Spanish spelling depending on the language picked in Step 1.

    • Each point should clearly and simply describe something the learner will be able to do as a direct result of successfully completing your course.

    • In this section only, do not use full stops (periods) after each point.

    • Use a combination of these verbs to avoid repetition.

    Explore the article on "How do I create informative Learning Outcomes?" for more details


    Step 5 - Final step

    Course Duration - This indicates the amount of time an average learner should take to complete the course. More details about course type can be found here.

    Meta Title - Note that the Meta Title section is automatically generated. It will adopt the following style: "Your Course Name | Free Online Course | Alison."

    Meta Description - This serves as a concise overview of your course and will be visible in search engine results. It should differ from both the short and long summaries of the course.

    Explore the article on "What is a Meta Description and how do I create one?" for more details 

    Click on the “Save changes and exit” button on the top left to revert to the previous window.

    You can always learn more about the requirements for each field by clicking on the question mark icon next to the field name. The character limit will countdown as you write in the bottom right corner.

    You can always go back to the course description and Learning outcomes by clicking on the “Edit course” icon shown below.


Did you find this article helpful?


Thank you! We appreciate your feedback.

We're sorry this article was not helpful.

Please leave us a message with your feedback so we can improve this article. If you choose not to provide your email we will not be able to respond to you directly.

Can’t find the answer you’re looking for?

Don’t worry, we’re here to help! Contact our Learner Support Team with your question.

Contact Support