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Module 1: Makeup Applications

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It is useful to be aware of current body trends, so that you can use these looks to accompany your makeup styles. When it comes to styling your clients, many of them will want to look like their favourite celebrities. These celebrities help shape current trends in style and fashion. Today, there are many ways people can transform themselves into what they want to look like. In this topic, we present a number of trends to be aware of. Coke bottle: Thanks to celebrities like Kim Kardashian, the coke shape is one of the most popular body trends today. There is a push for the super slender waist and the big "booty". If you weren’t born with that big booty, you don’t have to worry. Surgeons can give you a buttock augmentation to help give that area a boost. Thick juicy lips: In 2014, soft tissue fillers were up three percent from 2013, to 2.3 million procedures. However, this technique can be accomplished using corrective makeup. Juicy lips sends the message of sensuality. This look can be created using lip liner. By lining the lips on the outside, you can help make your clients' lips look plump and lush. You can create a look for them, so that they don’t have to get fat injected into their lips. This also caters to clients who cannot afford the cosmetic surgery. Fine Line Fix: 6.7 million Type A Botulinum Toxin (Botox) procedures were carried out in 2014. This is a procedure where Botox is injected into the fine lines on the skin, to make them disappear. This works by sending signals to the nerves that contract the skin. Also in 2014, 1.2 million people used the chemical peel procedure to erase fine lines and wrinkles. This works by killing multiple layers of skin at one time with chemicals, then peeling away the old skin and exposing the new skin underneath. Almost 900,000 people in 2014 used Microdermabrasion. This is where tiny scrubbers wear away at the outer skin. These procedures can be painful, so finding a solution using makeup will be an attractive option for some people. Since ancient times, people have looked for ways to appear younger and healthier and having smooth looking skin is one of the best ways to achieve this. Whether it is Botox injections or chemical peels, the goal is to remove wrinkles, so that the skin looks smoother and tighter. A good primer and concealer can achieve this goal, as well as using a moisturizer, with UVA and UVB protection. Hairy Situation: 1.1 million laser hair procedures were carried out in 2014. More and more people are getting tired of dealing with unwanted hair. One of the major unwanted hair issues people have is with the eyebrows. Brow shaping and grooming, together with some creative eye makeup, can make a huge difference. In addition to the body issues already mentioned, there have been breast augmentations, nose reshapings, liposuctions, eyelid surgeries and face lifts. These popular procedures can cost people hundreds of thousands of dollars a piece. Nose reshaping can also be handled with corrective makeup. In the course so far, you have learned makeup techniques to treat sagging facial skin and ways to make the eyes "pop", among other procedures. You can use these skills as part of your marketing strategy, to sell your services to a wide potential customer base.