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The development of graphic forms starts with exploring a wide range of styles, colours, textures, imagery, and other graphic devices and refining them through development stages until you are left with those that best reinforce the concept and message. The development process starts with thumbnails and works through rough layouts and comprehensives (Comps) to the final solution. If you find yourself designing something brilliant, but it doesn’t communicate what it should to the right audience, then all that brilliance is wasted. All design works are intended to communicate to a specific audience, and the design must support that function. Once you have a lot of ideas, take one you think is good and start exploring it. Try expressing the same idea with different visuals, from different points of view, with different taglines and emotional tones. Make the image the focal point of one variation and the headline the focal point of another. [Modal] If you are still developing an understanding of your personal design strengths and weaknesses, allow extra time for each stage and track your time for each stage. The following is an outline of the three stages in the draft design process: Thumbnails are small, simple hand-drawn sketches, with minimal information. These are intended for the designer’s use and, like concept maps, are visuals created for comparison. These are not meant to be shown to clients. These are used to determine exactly how all of the elements will fit together, to provide enough information to make preliminary evaluation possible, and to suggest new directions and approaches. The rough uses simple, clean lines and basic colour palettes and includes all of the visual elements in proper relationship to each other and the page. Comps are created for presenting the final project to the client for evaluation and approval. The comp must provide enough information to make evaluation of your concept possible and to allow final evaluation and proofing of all content. The comp is as close as possible to the final form and is usually digital. Placeholders can be used, if photographs or illustrations are not yet available. QUESTION THREE: Arrange the stages of the draft design process, in the correct order (first to last): Thumbnails Roughs Comps