Loading
Apuntes
Study Reminders
Support
Text Version

Resumen de la lección

Set your study reminders

We will email you at these times to remind you to study.
  • Monday

    -

    7am

    +

    Tuesday

    -

    7am

    +

    Wednesday

    -

    7am

    +

    Thursday

    -

    7am

    +

    Friday

    -

    7am

    +

    Saturday

    -

    7am

    +

    Sunday

    -

    7am

    +

Online Marketing and E-Commerce

Lesson Summary

Starting Online Marketing

Social media is a broad term used to describe various online technology tools that enable people to communicate easily via virtual communities and networks through sharing and exchanging information, content and resources.

Types of Online Advertising:
Contextual ads on search engine results pages
Banner ads
Blogs
Social network advertising
Ad networks
Cross-platform ads
E-mail marketing

Starting Online Marketing

A mobile optimized page/responsive design site should load quickly and easily convey basic information on your business.

A mobile specific website is designed, developed and optimized specifically with the needs of mobile users in mind.

Customer Relationship Management (CRM) involves understanding, managing and improving a company’s interactions with its customers.


Integrating E-Commerce

Shipment service providers may offer advanced methods for electronic tagging where you give your customers the tracking number of their purchases.

Manual payment processing is appropriate when you expect a small number of orders from your website.

Credit card payment processing involves having to apply for a merchant account and obtaining software to allow credit card processing.

Debit payment processing is an option that allows your customers to pay for goods and services online, directly from their bank account.

Integrating E-Commerce

A third party online service provider collects payments, processes the transactions, and deposits the payments into your account.

Integrated e-commerce platforms for payment processing provide a range of services needed to start an online store, including a shopping cart.

A shopping cart is the software that allows a user to select items from a catalogue and to add them to their cart for purchase.


End of Unit:
Click Next to proceed to next Unit.